You may have seen that we’ve had a little bit of a makeover! Over the last 6 months, we’ve spoken to our community and colleagues about our brand and based on feedback we decided that it’s time for some modernising and a spruce up.

It also gave us a great opportunity to sit down with branding agency Fanatic to really get underneath the surface of the business and re-establish exactly what makes us, well… us..

After some in-depth workshop sessions, Fanatic went away and worked their magic on our visuals. Though, not before tasking us with redefining and establishing what we want our clients, candidates and colleagues to remember us by.

With this In mind, we wanted to make sure that there was collective input from the entire team. Not just leadership, but everyone. From the accounts department to the new recruits, to the managing director and everyone in between.

This led us to a new mission statement and a fresh set of values which we put behind everything we do here. Instead of some generic words on a wall, we now have a mantra that everyone can get behind. And for those who are wondering, our new values are Zeal, Ethics and Passion. 

This project also gave us time to reflect, and we realised that health and safety has evolved a lot over the years. It’s now become an inherent part of an organisation along with more importance put on the environment, sustainability and ESG. Ultimately, the attitude of the community has changed, and we’re proud to support the individuals at the forefront.

For us, our new branding represents the journey HSEQ has undertaken, from what was once considered a tick-box exercise to now being an integral part of keeping people, and the planet we live on safe and sustainable. As we like to say, shifting mindsets and securing futures.

Now, of course, we haven’t changed everything. The name Principal People still remains and even though we’ve aesthetically changed, you’ll still receive the same great, human-centric service that we’ve been known for over the last 40 years.

Along with refreshing the brand we also set about giving the office some much-needed TLC. New workstations, breakout areas, meeting rooms and some greenery are all ready for the new year.  

So, as you can see, there’s been a lot of exciting change over at the Principal People HQ that we’ve been itching to tell you about. 

Over the coming weeks and months, we’ll be rolling out our fresh colours, fonts and visuals across our website, socials and marketing materials. So keep your eyes peeled and let us know what you think!